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What Is Your Business Model?

SUMMARY In this episode, we talk about your business model. It isone of the most critical elements of business. We talk about what businessmodels are, where you might be in the business model ladder, the importance ofhaving the right model and its indicators.

How to Build a Team

SUMMARY In this episode,we are going to talk about hiring and building a team, and their talents. Wediscuss on the different things to consider in attracting talent, building ateam and developing it. When it comes to scaling a business, an entrepreneurcannot do it alone. A skilled group is required to provide assistance to leveragea business.

Getting Your Business Name Right

SUMMARY Today I answer a frequent question—”Is the name of your business really that important?“ The short answer is YES. Your name is the first piece of branding that you are going to do. It is your first message to the world. Here’ are the 5 things that come about from your name: Precept: It […]

8 Traits of Truly Successful Businesses

SUMMARY In this episode, I touch on the 8 traits of successful businesses. These traits increase the chances of growth and success immensely. The 8 traits of Successful Businesses Strategic Plan: You must have a formalized plan to build a business, access and connect with your market. When you have thought about its strategic execution, […]

8 Warning Signs Your Business is in Trouble

SUMMARY This is an episode featuring a question that is asked by many entrepreneurs. The question is: “What are the things that I look for that might give me an indication that a business is in trouble?” There are 8 things to look for No Growth or Margin Squeeze: A business is in trouble if […]

Knowing Exactly What Your Customers Will Buy From You

SUMMARY Continuing our journey of the three phases of business life, in this episode we are going to dig into the last piece of ideation which is the resign and redesign process. This process is about taking and testing our products. For a product or service to be a commercial success, the market should believe […]

Get More Connection & Sales With the Ideal Customer Profile

SUMMARY In this episode, we continue our journey and drill further into defining our customers. After we have an idea of who the CORE market is, we need to figure out the identity and persona of the specific customer we are trying to serve. Defining the Customer Profile An intimate relationship with customers will help […]

Finding The Right Customers That Will Buy From You

SUMMARY In this episode, we dig further into understanding who the target market and customer is. Understanding it is vital because customers are the key to success. You have nothing if there aren’t any customers that are willing to buy the things you sell. So, we need to develop a commercially viable product that is […]

Creating Value & Driving the Satisfaction Line

SUMMARY In this episode, we are going to dig a little deeper into the ideation stage of the think up phase of business life. We dig into the concept of value creation. The only way to sell and generate revenue from anything that is commercially viable is to create value in someone else’s life. Only […]

How Entrepreneurs Face Down Fear

SUMMARY In this episode, I deal with something that many of us struggle with and it is fear. We talk about what fear is, its causes and the ways to tackle it. As an entrepreneur, you will have a constant battle to tackle fear and anxiety. Fear causes paralysis and it blinds our mind’s capacity […]

“Mel is one of the smartest business people I know. I don’t make any decisions without him!”

Brendon Burchard
#1 New York Times
Best Selling Author

FINALLY, GET A CLEAR PICTURE OF YOUR PATH TO FINANCIAL FREEDOM

Understand where you are currently in your wealth-building journey and know the specific path you need to build your FREEDOM-BASED LIFE OF CHOICE!