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The 12 Days of Business (sing along)

This was just a bunch us having a fun time and also realizing that it’s a good thing that we are good at the other things we do in our lives.  Hope you enjoy and have an incredible holiday season!! Let’s make 2016 a blessed year for all! On the first day of Business,My true […]

How to Get the Right Mentor

SUMMARY In this episode, I talk in-depth about the concept of mentorship, what to look for in a mentor, their types and whether all of them are equal. There are no self-made men or women. There are people around them that helped and believed in them. All success is a team work. With mentorship, you […]

Getting Your Business Name Right

SUMMARY Today I answer a frequent question—”Is the name of your business really that important?“ The short answer is YES. Your name is the first piece of branding that you are going to do. It is your first message to the world. Here’ are the 5 things that come about from your name: Precept: It […]

8 Traits of Truly Successful Businesses

SUMMARY In this episode, I touch on the 8 traits of successful businesses. These traits increase the chances of growth and success immensely. The 8 traits of Successful Businesses Strategic Plan: You must have a formalized plan to build a business, access and connect with your market. When you have thought about its strategic execution, […]

8 Warning Signs Your Business is in Trouble

SUMMARY This is an episode featuring a question that is asked by many entrepreneurs. The question is: “What are the things that I look for that might give me an indication that a business is in trouble?” There are 8 things to look for No Growth or Margin Squeeze: A business is in trouble if […]

Knowing Exactly What Your Customers Will Buy From You

SUMMARY Continuing our journey of the three phases of business life, in this episode we are going to dig into the last piece of ideation which is the resign and redesign process. This process is about taking and testing our products. For a product or service to be a commercial success, the market should believe […]

Get More Connection & Sales With the Ideal Customer Profile

SUMMARY In this episode, we continue our journey and drill further into defining our customers. After we have an idea of who the CORE market is, we need to figure out the identity and persona of the specific customer we are trying to serve. Defining the Customer Profile An intimate relationship with customers will help […]

Finding The Right Customers That Will Buy From You

SUMMARY In this episode, we dig further into understanding who the target market and customer is. Understanding it is vital because customers are the key to success. You have nothing if there aren’t any customers that are willing to buy the things you sell. So, we need to develop a commercially viable product that is […]

What Should You Do First as an Expert, Consultant or Coach

SUMMARY In this episode, I answer a question asked by Cheryl about being a Thoughtpreneur. She asks about how I started and what was done first. She wants to know whether I did my courses or the book first, or whether I did them simultaneously. She also inquires about the time it took. When we […]

The Two Factors That Allow You to Charge More

SUMMARY In this episode, we continue the discussion on the subject of value creation. We dive into these two frameworks: Value Sectoring Framework and Value Focus Framework. Value Sectoring Model Think about where you are in the context of what you provide to your customers and clients. Place it on two axes with one of […]

“Mel is one of the smartest business people I know. I don’t make any decisions without him!”

Brendon Burchard
#1 New York Times
Best Selling Author

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