From Dead Fish to Big Impact

SUMMARY

This is a new type of episode with our first special guest Jeff Moore who speaks on a number of topics related to entrepreneurship and business.

About Jeff Moore

Jeff Moore is President of International Pacific Seafoods, a seafood importer, processor and global seafood sourcing specialist. For over 20 years, Jeff has established himself as a Trusted Advisor to Foodservice Distributors, Chain Restaurant Operators as well as various entrepreneurs and industry professionals from established enterprises in and outside the food industry.

Jeff is also the Founder of an Entrepreneurial and Marketing Mastermind Group called Thursday Night Boardroom, with over 500 members in 24 countries around the globe and chapters popping up across the country.

Jeff is a business optimization expert and has worked with scores of businesses in dozens of different industries helping them discover Hidden Pockets of Profit throughout their offering, marketing copy, customer relationships and supply chain joint ventures. Jeff has discovered, refined and evangelizes a system called ValYOU which has been successfully applied by some of the most successful brands and business leaders.

Jeff is a proud husband and father of 4 children and resides in sunny Southern California.

What Jeff Stands For

In the eyes of close friends and customers, Jeff sees a person better than they are and he is the biggest cheerleader of his friends, family, customers and peers. He stands for:

A better way,
A better life, and
A better explanation of where his friends are today.

Key Takeaways

The 3 habits that contributed to most of Jeff’s success:

Intense Curiosity,
Explaining via Parable, and
Work Ethic.

Biggest Hurdles

Believing in oneself
Conscious eating

Looking Into the Future

To have the greatest impact, we need to teach our youth the importance of personal engagement, competition, collaboration and hard work.

The Nightmare Gift

The acquisition of Jeff’s company recently.

Interview Links

The Resource

The Power of Habit, Charles Duhigg

The Doozy

Set your Vision, goals, strategy, plans and tactics and then put them all away except the next step. The only step that matters is the next one.

— Begin Transcript —

Hey everyone, welcome to this episode of The Entrepreneur’s Solution show. This episode, it’s going to be different than all the other episodes because I got a special guest and this is going to start a new trend. We’re going to do this periodically throughout and this is a special guest but a special person and a special friend that I’ve known for a little while now. We met through some mentorship programs and masterminds that we both participated in and struck up a friendship primarily because of the kind of person he is.

He has been an entrepreneur for many, many years as you will hear but he comes from a place of creating meaningful cultures, meaningful businesses and comes from a place of figuring out, “How do you create meaning through his business”.

And so, I want to introduce you to a friend of mine Jeff Moore. He is the president of the International Pacific Seafoods (the seafood importer and processor with global seafood sourcing) and he is a global seafood sourcing specialist for over 20 years. Jeff has established himself as a trusted advisor to food service distributors, chain restaurant operators and various entrepreneurs and industry professionals from established enterprises in and outside of the food industry.

And I can tell you from personal experience, his knowledge, his wealth of experience and his perspective is not corralled by just the food service industry. It is in all aspects from small business to large business.

He is also the founder of an entrepreneurial and marketing mastermind group called Thursday Night Boardroom with over 500 members in 24 countries and around the globe; chapters popping up all around the country and I need to apologize to him because I haven’t made it to them and I have the invites and I’m going to make it. I promise, I promise, I promise and now, it’s on tape so I have to.

And just a business optimization expert and has worked with scores of businesses in dozens of different industries helping them discover their hidden pocket of profits throughout their offering, their marketing copy, customer relationships, supply chain joint ventures and Jeff has discovered and refined and evangelized what he calls a system call ValYOU. It’s often misunderstood and poorly executed method of customer engagement and has been successfully applied by some of the most successful brands and business leaders for centuries and is responsible for creating some of the most powerful, profitable and sustainable relationships in the world.

And probably his greatest joy is the fact that he is a proud husband and father of 4 children and resides not far from me in sunny Southern California. So, we won’t hold that against him.

Mel: Welcome aboard Jeff. It’s great to have you.

Jeff: Thank you Mel. That was … that’s a lot.

Mel: It is a lot. It is a lot but you’ve done a lot my friend.

Jeff: Yeah, that’s and you know what? The one thing that I’m sitting here listening to all of this going, “Oh, my god. I’ve got too many things going on.” It’s actually all the same thing.

Mel: It is.

Jeff: It’s our interaction, our engagement with our customers, with our suppliers, with our team. More importantly and our family and our friends and how we do one thing is how we do everything. And so, while that sounds like a lot, it’s actually, I’m not smart enough to do all that stuff differently.

Mel: Well, you know. I think you’re a living example of what I tell people is that, there’s this, that concept of work-life balance is an absolute myth and that there’s simply life and every choice we make in business, in whatever context business or anything it’s life and if we took that in and made our choices as life choices—whether it’s with a team member or a customer or anything of that nature—we might make different choices and done that, my friend.

Jeff: Yeah and I think, not all the choices have been there but you know what, they served as a great experiences for the next time I see that choice.

Mel: Yup, absolutely, absolutely. Do me a favor? Just for the listeners and the viewers out there, would you just kind of give us a quick glimpse of…I’ve kind of given them a little bit of who you are but your journey and if this is really, I may know the answer to this just because I know you so well. If this is really where you expected to be at this stage of your life?

Jeff: Oh boy, you know what? There’s a lot of time where I ask myself, “How did I get here?” and it’s not always because if something positive that happened but I’m asking myself and it’s evolving and honestly at this point, you and I are big proponents of opening ourselves up to the universe and as you open up to the universe that funnel at the very top becomes wider and wider and to me right now at this stage of the game, the only uncertainty is the uncertainty that I pride for myself.

It’s the one thing that I’m certain on is: The more I open up and the more I give, the more massively opportunity finds its way to me and literally at this point of the game we, just sold our company but I’m still the president, I’m still running the sales and get to do all the fun things that I wanted to do for a person that’s got more money and as is really, is an abundant thinker in every meaning of the word and it just seems right now, the more I exercise my gifts, the relationships that I’ve had, the things that I’ve learned from people such as yourself and mentors of ours, that opportunity just seems to be falling out of the sky and its, I’m giddy about it. And I just, all it does is serve, it’s not just this really cool thing that just happened but a sincere obligation to serve more.

And I grew up as a sales guy. I have always been a salesperson but from the white buckle shoe, smiley gold tooth type guy. That, “Hey, you want to buy a watch? You want to buy a toothbrush?” or whatever. But about really being able to break things down and that’s why I enjoy our conversation so much. Break them down into frameworks and understand that at the core of any relationship it’s questions and those questions that reveal more of what that person is and who they are and questions that help you as an individual tell:

Your customer,
Your partner,
Your spouse,
Your children,
Your friends

Being able to tell a story about them better than they can tell to themselves and that has been for every breath that I’ve had for all my life is to be able to provide—I’m not selling somebody necessarily a product even though I do but I provide a greater meaning and a greater story to them about themselves. And so, if that sounds too woo-woo or esoteric, it probably is, I just don’t know how to explain it any better.

Mel: Well, I think that you kind of—well you did this. You still have the business cards and stuff that you.

Jeff: Yeah.

Mel: And those business cards have some very specific questions on them.

Jeff: Yes, interesting those questions, those 5 questions on the back of the card; 5 questions that we ask when we go see customers on seafood related (on a seafood call).

Mel: So, you’re selling fish.

Jeff: Yes, yeah. Dead fish. 73% of the time we ask these questions, the customer is not using the best available option. In over the last 7 years since we’ve been asking them strategically and with on the back of our card, we’ve saved a restaurant operator 3 and a half million dollars in food cost. And those questions have absolutely nothing to do with seafood and everything to do with the customer and what they’re doing.

As a matter of fact, at an event where I met you for the first time, David Bach was at the event. The New York Times bestselling author, 12 times over now (Yeap) or even more and I showed him the questions on the back of my card and he’s just like, “Oh my gosh, your 7 questions I ask every single client of mine before we start.”

And I’m like, “Awesome.”

And he goes, “Can I put them on the back of my card?”

And I’m like, “Yeah…So, what am I, the card police? By all means.”

And it’s about, I just, I’m such a fan of the questions and honestly, at Thursday night boardroom like we talked about, I asked questions not with the intent but it turns out to be that way. Questions that are so insightful that they literally haunt the people once they’ve been asked and they’re constantly asking that question to themselves over and over and over again. And always, revising and evolving in the answer and in the way they serve based on that answer.

Mel: I think some of our greatest growth moments come through reflection and questions cause you to reflect, to sit back. I mean, whether they say an unexamined life and I think that, that’s a thing that we look at.

Jeff: Right and it’s; I’m obviously I’m gravitated towards people that are asking deeper and more insightful questions and for me, even you know, it can just be in straight conversations with friends or something and all of a sudden I’m like, “Man, I’m going to write that one down.” And it just to me, the essence of selling; the essence of any type of engagement is founded in questions and so…

Mel: It really is. It really is. Which kind of leaves me this kind of this next thought because you have a unique relationship with pretty much everyone you’re in contact with including us. We certainly hit it off pretty quickly but if I asked some of your closest friends or your customers what does Jeff Moore stand for? What do you stand for in their eyes? What do you think they would say?

Jeff: I am their absolute #1 cheerleader and advocate of their better selves, that I appreciate them and celebrate them and love them as they are today but can see them as a person that is even doing even more, serving more and I literally tell them their story that about how they’re able to do that.

One friend of mine is an attorney that has a multi 7 figure practice and I’m so proud of him because he literally works 20 hours a week with a multi 7 figure practice. I mean, has the structure, the systems down phenomenal. I helped him with 22 words at the beginning of his presentation when he had, clients, prospective clients come in that took his conversion rate, his close rate or sign up rate to 90%, and he said the other 10% aren’t the ones that he even wants anyway.

Mel: So, really he gets a 100% of what he wants and filters out the rest?

Jeff: He filters out the rest and so, he is like, “God this has been so great. I’m going to start opening more offices. I’m going to do this. I’m going to do that.” And I look at him and I kind of got that, you know when you kind of look at somebody in a way that you know that before you say anything, you’re preparing him for a different direction.

And so, they kind of go, “WHAT?”

“I didn’t say anything.”

“WHAT? You’re looking…it’s that look.”

It’s like you and your brother, “Mom he is looking at me again.”

And so, I’m looking at him. I’m actually barbecuing in my backyard, I got this awesome outdoor kitchen with the hood and everything and I look over and he’s like, “What?”

I go, “You got a pretty good lifestyle right now. Three offices.” I go, “Is more offices going to mean more work?”

He goes, “Oh yeah but man everything’s going great.”

I go, “Okay.”

And he’s like, “WHAT?”

And I go, “I’m just wondering, after your works comp, after somebody has been, the case has been settled, they have their money, what’s the next thing they should be concerning themselves with? Let’s say that they’re on permanent disability, what’s the next thing they should be worried about?”

He goes, “Social security. Making sure that they are taken care of and their family.”

And so, he starts explaining to me and I go, “How’s that process of social security?”

He goes, “It’s almost identical to the process to what I’m doing.”

I go, “Hmm, well instead of going wider, do you ever consider going deeper?”

That was 4 years ago. His workers’ comp practice has increased has gone up significantly. His social security law practice has equaled his workers’ comp. So, he’s doubled his practice size and doesn’t work 1 hour more a week.

Mel: Bingo!

Jeff: And I didn’t tell him, “Do this.” It was just. I was asking questions and I just, in that moment, where he was like, I’m going to do this and I just asked him a couple of questions because I thought I had a better story to tell than he did. It’s magic.

Mel: It’s so huge that we don’t think, and I come, being an accountant by education, I come from a left-brain world. So, god forbid you tell stories and don’t do his numbers but the bottom line is that, there’s a study that was done by eBay and they literally took these inanimate objects that were meaningless. They were, chachkies and stuffs and they listed it on eBay and like, they’d sell it for 52 cents.

And then, they’d have a creative writer write a story about it and they would publish this story with the object and post it up for sale again. And like, something that sold for 52 cents sold for 29 dollars.

Jeff: Oh Yeah, it’s all it is.

Mel: Yeah and so, when I work with my entrepreneurs or the thought leaders that I work with, it’s the same thing. It’s like, “Alright, let’s figure that story that right-brain side, that appeals and grabs them by the heart” and says, and not in any in your face way but where like you said, you see yourself in it and go, “Wow” and in a reflective way, you grab a hold of them and they don’t even realize it’s happened and it’s not manipulative. But it is intentional to allow them to see the better path.

So, you’ve had an incredible journey; decades journey. So, here’s a question when you look at your life and you look back on it. Three habits that you think contributed most to your success up to this point?

Jeff: No. 1 is my habit to connect with, to reach out and literally, physically connect with somebody and when I say physically, I don’t want people to think it’s kind of weird. Literally, reaching out. I have a habit of thinking about people beyond myself and so eagerly wanting people to feel good. And so, to me the best thing I can do is reach out somebody and say, “You know what? I just saw something and it made me think of you.” And that’s a big deal; that kind of eager to connect with people.

I have a sense of urgency and then, a habit that to me, I’ve got to kind of get some help for it I think is good enough is never good enough. So, I guess, if those were habits; I’ve got some really crappy habits but I’m sure that’s the next question.

Mel: The crappy habits I probably should talk to your wife about.

Jeff: Yeah. She. Plan on spending a lot of time with her.

Mel: I think the feeling would be mutual. We might have to do it at a restaurant one day.

Jeff: Here we go. Who is worse? Contest.

Mel: So, if you looked at it and this journey, what’s the biggest? We all get, we all get hit with it. As soon as we start on a journey, we get hit with challenges, obstacles, hurdles to run into, that we run into and I think that one of the things that some entrepreneurs, some people will think about is they, “Oh God.”

I look at it as resistance training. We can’t get stronger without that, without those things and I have in the past that may you have a great many obstacles to overcome because that means that you dream big and that you’ve got a big vision that you’re moving forward.

But if you’d look at yourself what’s the biggest hurdle, habit or mindset that you had to overcome to get where you are at and how did you do it?

Jeff: I’m not sure I’m completely over it but it is impulse control. But what’s funny about that, that impulse control thing where on the impulse you do that is, I will reach out and call somebody on an impulse. It’s just that type of thing but whether it’s my nutrition or whatever, it’s been overcome because I have been able to assign a greater meaning to what it means:

To my wife,
To my children,
To the people that I serve.

And when I talk about the people I serve, it’s not just clients and customers. It’s more importantly my team and am I healthy? Am I vibrant? Am I energetic? So, I can serve them. I can provide the things that they need to be magnanimous and serve our customers. So, that’s probably my biggest one and something that I’m; it’s a constant battle. It’s one that our good friend, J. J. Virgin literally pounds on my head like a sledgehammer. She is doing so much to save my life and I’m doing everything I can to squander it at times but we’re back on the training here.

Mel: I’m laughing because I remember having lunch with her at an event one time and she’s sitting at the table. I grab a roll of bread and she…you know it is coming (Oh yeah). She looks at me and she goes, “Do you know what it’s going to do to your gut when you’re done eating that?”

I’m like, “Alright, I’ll put it back.”

Jeff: Yeah, try. How is this one? Try sitting, eating with J. J. on one side and Daniel Amen on the other. Holy crap. You can’t even grab fruit.

Mel: No, no. You’re kind of like, you’re timidly going, “Is this okay to eat? Is this okay?”

Jeff: Hey by the way, waiter. Can you go put that cheesecake with the strawberries on that pilaster over there and I will just go grab it and walk with it out of the place?

Mel: If you looked out. I mean, I know, also especially with your wife, you’re heavenly involved with youth and all of that stuff but looking out on the future, I know you and I, we kind of feel the same that I think we’re in the greatest time of our lives from an opportunity standpoint. I mean, when you turn around and look at it, the walls that were up for us to start out as entrepreneurs virtually non-existent.

What I call it is, “Our society has been Uberized.” Where we can literally create our own business on the fly if we do it smart and we do it well but looking out in the future 5 – 10 years, where do you think we need to be spending our time to have the greatest impact?

Whether it’s that next million dollar idea. If that’s a way to quantify it or the next thing that just shifts lives for people?

Jeff: Wow. Well, first of all I think that the uberfication of our economy and our lifestyle is something that is going to make our lives more easy, more easy and abundant. I just saw a thing today on an ad for Prezi the presentation deal, that there’s a thing called Just Park and it was a presentation they did to using Prezi but Just Park is now uberfying parking.

Mel: No way.

Jeff: Like churches and schools and all of these people, they’ve got an app and I’m thinking, “Man, this is really cool.” What this does is it’s creating more time for us. It’s keeping from having to drive around and park and things. What I think that we are going to continue to see is there’s an evolution that’s going to get us back to personal communication.

Millennials right now and I love them and I’ve got some kids that are millennials. They want the greatest most world class service with the least possible human interaction. (Huge, yeah) And I think that there’s going to be an evolution to that and I think that they’re going to see that there’s going to be more community activities and I think that they’re going to find that, “I’m not a big, it takes a village type of person” from a political standpoint.

But I certainly am a huge component or a proponent of mastermind groups and communities and like-minded people supporting each other. I think that we’re going to see more and more groups like that and I think from that we’re going to catapult our next level of technology where these groups, they’ve come together because they’re happening all the time anyways. It’s just, our young people recognizing the importance of them.

Mel: Yeah, the pendulum had swung. It was swinging one way and I think that, as much as you called it social media, that social media, that social connection, that technological connection, de-socialized people. I mean (truly). This is putting it out there really bluntly.

When you are watching something like a periscope and there’s someone periscoping, that is a female and this happened when my wife I were watching a periscope of a friend of ours and someone is going to type in basically, “Show me a body part”.

When we feel that we are so insulated from socialization that we can say something through technology that we wouldn’t say to their face, we’ve lost touch with humanity and I think you and I kind of talked about that, that swing back the other way is going to set apart those organizations that really manage it well and those entrepreneurs, solopreneurs that get both sides of that coin.

Jeff: Let me ask you something. You just said, you used the term solopreneur and I know that you have a lot clients and people that you work with. Are they really any type of preneur? Are they more a freelancer and then, once they start building their team, they become an entrepreneur?

Mel: Yeah, I think that in some cases they’re freelancers. The interesting thing that I see, like even if I look at my strategic consulting and my valuation side of my business, at one time, I had a paid employment staff and office of 29 or 30. Now, I don’t have that and it is a group of contract folks that have their own thing, doing their own thing but they’re doing work for me just the same. Still, the numbers may be the same but the structure is different in that context.

Jeff: But that’s a team still, right?

Mel: It’s still a team. It’s still a team. It’s just how the relationship has shifted and I think the relationship has shifted from the standpoint of giving control. The concept of, “Wait, I want you to account for every single hour. All I want you to account for is the results.”(Exactly).

I’m not that concerned about. In fact, even my business that’s been married to a timesheet that was invented in 1919. You’d think we’d evolve since 1919 that I would look at it and say, “I don’t typically don’t bill by the hour.” I bill by based on value, based on transformation, based on those things because that’s what we’re really delivering in that process. So, it’s still a team and it’s a process. If I’m acting as an individual, yeah. I think that maybe you’re a freelancer or you’re kind of on your own.

Jeff: But not just bad (nop). I’m just saying; I was just listening to that Seth Godin interview and he was talking about that and I thought that was pretty cool. It’s funny you mentioned value and time that continuum anymore, that relationship. If value is … basing value on time is like taking the value that I got from your book, it would have to be 3 thousand pages long. It would be, value would be; I’m going to measure the value of the book to the amount of pages (Yup, yup). It’s just wrong. It’s wrong.

How many times, I don’t know how many times people have told you but I’ve read parts of your book and I close it because I can’t take any more in. I got to go out and use that.

Mel: So, the value goes up for the slower readers then?

Jeff: Yeah, exactly. It’s huge value because they’re spending lots of time and it takes a long time for pages. Give me 5 minutes and something. That’s another thing and you and I talk about it too. It has very little to do with the detail of your content and everything to do with the insight that it provokes.

Mel: Yeah.

Jeff: They’re going to sign you that value, right? That one, that line from that song, America that was it, “Oz didn’t give nothing to the tin man that the tin man didn’t already have.” I just think that’s such a powerful thing to hear and it’s like, I don’t even know what the rest of the song says.

Mel: But it is huge especially in today’s society when all they want to highlight is:

The negativity,
The pessimism,
The dirty laundry.

Now, granted we need to understand what’s going on but

What about reflecting the good in people?
What about reflecting the possibility, the potential in people?

And bolstering that and being the champion for that and I know you do that in your teams. That’s the way I kind of look at things is that my responsibility as a leader, as a thought leader is to inspire a greater level of contribution from people. To look at them and say, “I see potential in you and we’re going to do what we can to light a fire in it and bring it to life.” Even though they may not see it.

This is what I call, The Nightmare Gift that typically that happens, I know with me it was when my partnership broke up; where you think it is one of the worst things that could have ever happened in your life and how are you going to go on and everything?

And now, you look back on it and you reflect on it and go, “What a gift that is.” I’m sure you’ve had plenty and…

Jeff: I’m living one right now. I literally am. Back in August when we were told that our investor wanted to come in and acquire the remainder of the company, that he felt like he could do better, and wanted my dad to go home and everything. Because it’s your father you want to fight it but at the end of the day, family businesses are not necessarily the most enduring businesses in the world. As a matter of fact, they’re the least.

And the premise was that, “You know what Jeff? We just want you to do what you do. We want you to do the thing that makes you successful, that makes us successful and we will take care of everything else.”

And so, while I fought that tooth and nail and was up and anxious, this person, this investor, hey, we weren’t performing the way he wanted to and returning the money that he wanted to, that he’d like to see. Even though we were giving him a return, he had a hard time seeing the light at the end of the tunnel and we fought that and all of a sudden when we let it go and I’ve been able to just go out and do what I do,

My thoughts have been more clear
Our actions are more purposeful
We feel relatively safe

And these people, the owner and his team are encouraging me and encouraging my team and really, it’s been an awesome experience and something that 6 months ago, was a nightmare. “Hey, am I going to have to sell my home? Am I going to have to file bankruptcy?” All the things, right?

Any uncertainty never ever, ever goes to, “Oh, it’s uncertain but it’s going to be okay.” There’s probably a drug for that in Colorado but it is everything I would have thought I’d wanted it to be and more and now I look back and the only thing, the only regret, the only anxiety I have is me making sure that I am fully optimizing and utilizing this gift.

Mel: Dynamite. I just got a couple of more questions I want to run by. I know, we’ve been on for a while but I could talk to you for gosh, hours.

Jeff: Me too Mel. Me too my friend.

Mel: So, this is my tech question. We’re in a technology age. If there was one technological tool or tactic that you have that’s kind of shifted your ability to connect or your productivity, your greatest what would it be?

Jeff: There’s like 3 of them right now that I’m using and they’re all in that engagement. Asana is a program that I really, really like and I like how they’re evolving. I like followup.cc. That one is a good one where I send an email and I’m like, “Yeah, I want a response to this” but I don’t want to, it’s going to archive when I send it because I have Gmail and I don’t want to keep it in my inbox and so I click and if somebody responds before tomorrow then I got the response and it doesn’t show up again. But if nobody responds to my email, it shows back up at 6 o’clock in the morning and follow up and it says followup.cc. “Hey, reach out to Mel. Ask him not to round house kick you the next time he sees you.”

And then the last one and this one I just started using because we have a report that goes out to our stakeholders, customers, distributors and everything called the Deep Dive Report and it’s literally about seafood but it’s done with no jargon. It’s done in a framework and I know that I’m talking to the master of frameworks when I talk to you. But every single report is:

What is going on?
What does it mean to you (meaning the customer)?
And what should you do next?

And so, without any jargon and so, I want to hit that; I want the deliverability of something that important to get out to everybody and so, if it’s in Aweber or it’s in one of these things that could be filtered out (Right).

What I did is I subscribed to Yet Another Mail Merge and it’s one of the simplest ones I’ve ever used. It literally is an email. Like you can send any email you want. It’s not like the one that Excel that you had that you only had so many lines. It’s literally an email that you can set out, personalize, do everything for a 100 – 1500 people a day if you want. And it’s deliverable through your email address. So, it’s not (Right).

So, if there is people. Let’s say, you’ve established the clientele, it’s not necessarily that list doesn’t go through Aweber or MailChimp or somebody like this. You actually have it within your Mail Merge and so you are assured of that deliverability.

Mel: Nice (Yeah). Cool. And then, if there was a book that had the biggest impact on you, that you think is still relevant today?

Jeff: The Power of Habit by Charles Duhigg. That’s just to me the cue to behavior, the reward. God and again, we’re talking framework again (yeah, it is). We get into this nerdy conversation but it’s just fantastic.

Mel: I actually talked about that book in one of my other episodes, actually, two of my episodes we talked about your habits and talk about that book and the framework and all of that because I think you’re right. It’s huge. That that, it were a result of the habits that we brought along with us.

Jeff: And he is, he writes so well. He just writes so well, so well, so well.

Mel: Now, here’s the doozy, here’s the doozy; if you could travel back in time, to day 1 of your journey or your startup, your entrepreneurial journey and had 15 minutes to kind of sit with yourself and whisper some lessons in your ear that might save your mistakes or heartache or anything, what would you tell yourself?

Jeff: I would tell myself that there is no equity in acquiring information. That it’s what you do with information that is going to provide you not only value for whoever you serve but it’s what you do with that information and your insights and as quickly as you can, speed of implementation; it’s going to create a life of abundance for you beyond your imagination today.

Mel: Dynamite, dynamite. Jeff, this is so many lessons in this session with you from your journey and your thoughts. I want to thank, I can’t thank you enough for taking the time. I know that we’ve been on for a little while. So, giving time out of your day, being so gracious and giving to our community and all of that and so, I just, I want to thank you. Thank you for being here.

Jeff: It’s been a pleasure Mel and I would do anything for you because I just appreciate so much what you do for everybody.

Mel: Well, thanks Jeff and I promise you, Thursday Night Boardroom.

Jeff: Awesome.

Mel: We’re going to get it on the calendar and I’m going to make sure I get myself there. Just be nice to me.

Jeff: I will be very nice to you as long as you answer authentically and with a deep sense of purpose.

Mel: I know no other way, my friend.

Jeff: Right, awesome. Well Mel, I forward to seeing you soon and this has been a lot of fun Mel.

Mel: Thanks Jeff and for those of you out there that have tuned in, thanks again. There’s so many lessons in this and if you know someone that can be done some good from some of this, learn some things from this, share it with a friend and we’re going to be doing more and more of this. So, make sure that you subscribe to this show and be part of our journey, be part of the community. We got some great people like Jeff and others that are going to be a part of this and we look forward to seeing you. Thanks again. We will see you on the next episode. Cheers. Bye.