— Summary —
In this episode, we’re going to continue our journey of being an influencer and discuss about how you can create a training that builds in transformational results for the people that buy, use, attend and learn from you. We need a killer program for it because if we do not do it right, there is no one that has attention on us, there is no demand and it results in the fact that we can’t improve other people’s lives. When we get it right, there is an intense focus on us, we are in demand and the users get the results in the process.
The 3 principles that you should know:
- Insights drive transformation
- Feelings deepen retention
- Action steps will lead to results
The Killer Program Paradigm
This framework will allow you to make an experience and build the feelings necessary to give your audience the action steps which in turn gives them the results in the process.
- Education: They come to us for training and so we educate them. We give them the insights which are not just the data but the interpretation and application of it.
- Experience: It shouldn’t flow in just one direction. People want to experience it and you have to make sure that they immerse in it so that it creates feelings inside of them. This is how you retain them.
- Execution: It should be executable. They should be able to apply it. Give them a step-by-step action plan.
If we build their feelings and give them the insights, they assimilate and identify with it. When you educate them, and give them the execution plan, you’re giving them the clarity. Finally, when we create the experience and education, passion sparks inside of them.
Ultimately, when you get everything right, you end up with creating Transformation.
— Begin Transcript —
Hey there, Mel Abraham here, the author of the #1 best-selling book, The Entrepreneur’s Solution, the founder of Thoughtpreneur Academy where we teach you how to brand yourself as an influencer, a market leader so you can have a greater impact, more income and more freedom.
And welcome to this episode of The Entrepreneur’s Solution show. In this episode, we’re going to kind of continue on this journey of being an influencer. And in this one, specifically, I’m going to talk about ‘How do you create a killer program?’ Something that builds in transformation results for the people that buy it, attend it, use it, learn from you and digest your content.
So, we will talk about The Killer Program Paradigm and I’m going to give you a tool, an action guide called The Program Focus Builder and you can download that by going to MelAbraham.com/session091 or if you’re not at your computer, just text me, you know it. MYLEGACY 38470. MYLEGACY is one word, no spaces to 38470. I will send you the download link for the action guide. We will talk about it in this episode. Let’s get into it now.
So, here’s the thing. Why do we want to create a killer program?
There’s a lot of people out there doing seminars and online courses and they’re doing live video on Facebook and YouTube and Instagram and podcasts, all over the place. And there’s a ton of it out there.
- How do you stand out?
- How do you stand out?
- How do you build in transformation?
- How do you get results for the people that are part of it?
- How do I build the things that I’m doing?
And I think that there’s a process to it but I think, before we get into this, is to really understand why this is important to get right. Because if I’m going to be out there as an influencer, if I’m going to be out there to be that expert, that person, that go to person in the marketplace that solves challenges, solves problems, helps them with their frustrations, aggravations and challenges in that process, you got to get it right.
Because if I don’t get it right, here’s what happens. There’s no one that has attention with us.
They’re bored to tears. They don’t even notice us. We got no eyeballs and we talked about that in the last episode of needing to get eyeballs. So, we don’t get their attention.
And if we don’t get their at tention, there’s no demand.
I mean, our tables are empty. The streets are empty. The phone is not ringing. The emails aren’t coming in. The sales aren’t coming in. No one’s there so I’ve got a whole bunch of content and I got nowhere to deliver it, no one to deliver it to. So, there is no demand.
And ultimately, if there is no demand, we can’t improve other people’s lives.
They’re still sinking. They’re drowning. They’re struggling and they’re frustrated and they’re in search for the solution that maybe you have; the tools, the tactics, the strategies, the things that you can give them to improve their lives.
I know you’ve heard it before that my belief is that as a thoughtpreneur, as an entrepreneur, the sole purpose of bringing products, services and things to market is to improve the human condition. And if there is no attention and no demand, we can’t improve the human condition.
Here’s the cool thing though. When we get this right, it changes everything because what ends up happening is that there becomes this intense focus on us.
That we get the attention of our marketplace, we get the attention of the right qualified leads, we get the attention of the consumers, we get the attention of the audience, the people that are sitting in our audience if it’s a live program that we’re doing or the people that are on the other side of the camera such as yourself or someone that’s in the Facebook group or on LinkedIn.
- We get their focus.
- We get their attention.
They give us the time to digest the knowledge, the information that we have.
And with that intense focus, we end up finding that we’re in demand.
That people are searching for us. That they need our stuff and they’re coming to our trainings, they’re taking our programs, they’re using our programs, they’re getting results in the process.
And that becomes the key is that ultimately,
- We’re serving at the highest level,
- We’re shifting their behavior,
- We’re shifting their lives, and
- Their lives improve.
So, that’s why this is important. So, if we’re going to do this, what are the key principles, the key things that you need to do or you need to know to bring it to life?
Well, there’s a couple of things I want you to know in order to do this correctly, to create that killer program—whether it’s live, whether it’s online, whether it’s digital, whether it’s some hybrid of it. What do you need to know?
The first thing is this is that insights drive transformation.
I know you’ve heard me talk about this before. Information has no value. Information is a commodity now. When you have a billion searches a month on Google, you’ve got 40 thousand searches every second on Google, it’s not information that drives value. It’s the transformation that drives value and that transformation is driven by insights, your ability to interpret the information out there and put it in someone’s life so it makes a difference. That’s the key behind all of that. And so, the first thing is to understand that your insights, your distinct, unique insights drive the transformation which drives the value because it drives the results.
The second thing to understand is that when you create feelings, when you create an experience and we stir feelings in our audience, whether they’re sitting there live in the audience or whether they’re sitting on the other side of the video screen or the camera or they’re digesting it by having us in their ears in a podcast, whatever it is or they’re reading it in a book like they did with The Entrepreneur’s Solution, the feelings that we generate deepen the retentions of the lessons and the insights that you bring to them.
And so, we need to create feelings in them not just logic, not just information.
And the other thing I want you to think about is this, is that action steps will lead to results.
It’s really easy to talk about theoretical and conceptual stuff, to be talking about things up in the clouds of what could be, what’s possible and everything. It’s never going to get them results. It’s going to get their head in the clouds. It’s going to get them excited. But it’s never going to get them results.
The only thing that’s going to get them results is giving them the action steps that are necessary to bring it to life. And so, remember, as you build the programs, as you create your live programs, your online programs; whatever it is; to consider these things.
To realize that, “I got to figure out what my unique insights are.” In Thoughtpreneur Academy, we have some unique ways to capture them. The ones that will drive the transformation that interpret the information that landed in their lives. I need to create an experience for them. I need to create feelings and allow that so they retain it and they go use it and then, I got to give them the action steps to go get the results.
So, how do we do this as we start to build this out?
Well, what I use is something called The Killer Program Paradigm. And this is my framework. Again in this framework, we’re going to do some drawing again, we’re going to build this out for you on my iPad. But it’s a framework that I think when you understand the elements of it and you bring this to bear in the programs that you’re putting together,
- It will allow you to make an experience,
- I will allow you to build in the feelings,
- To give them the action steps, and
- To get the results in that process.
So, why don’t we jump to the iPad? Let’s do some drawing, alright? Let me move you into The Killer Program Paradigm. Here’s the thing as we talked about this before. One of the first things that this program is all about is going to be Education. Let me just zoom so we can write it here. Education.
So, obviously if they’re coming us for training, we got to educate them. We got to give them some education which revolves around what we were talking about, the Insights.
So, it’s not just about data. It’s about the interpretation and the application of that data.
There’s a very different thing from just education and applications. So, we’re going to need to get them the point of application. Otherwise, we are never going to get a shift or a change. So, the first part of it is to make sure that what you have is educational. And that, you’re giving insights on how it can be applied.
The second thing to understand is that it’s important to create as I said an Experience for them. People don’t want to just go to a live event and just be talked to or talked at. They want to experience it. They want to immerse themselves. They want to create the experience so what it does is it creates feelings inside.
Remember, the feelings inside are what’s going to allow you to retain it better.
They will retain some of it but if they have this great experience, they’re going to retain a lot more so what are you doing in your trainings to create an experience
- Whether it’s tangible
- Whether it’s sending them something
- Whether it’s interacting
- Whether it’s Q&A
What kind of experience are you creating and then, the last piece and this is what I find is one of the things that a lot of folks mess up on when they’re creating their programs and that is they’ve given the education, they’ve given them valuable, valuable information, they in fact even create an experience but they don’t give them a pathway to Execution.
So, what I need is I need to make sure that what I give them is a step-by-step execution plan that allows them to take Action.
To take action. That’s the key behind creating a killer program.
So, the key to having a killer program are these 3 things.
- Experience, and
Because when we get these correct and right, ultimately, what we end up with is we create the Transformation we’re looking for, the change, the shift, the things that they’re looking for in the process.
So, this is the key behind really building something out and if we do this right, we get the education piece right and we get the experience piece right; in other words, we build on their feelings, we give them insights, what ends up happening is they assimilate or identify with it.
And when they identify with something, it becomes part of them and that keeps them in the game with you.
The other side of that is that when I educate them and I give them, the execution plan, I give them the steps to take action. That gives them Clarity.
So, it gives them clarity on what they need to do. The problem is that if I give them a bunch of information, they may still not need not know what they need to do. So, what we need to simply do is here’s the 10 steps. Here’s the 5 steps. Here’s the 3 things that I need you to do right now to move you forward.
And then, when we create the experience, and the execution, the plan in place and they feel it and they go do it, what starts the spark in them is the Passion.
And so, that’s the model, that’s the framework that I’m looking to. That’s the lens that I look through when I’m trying to create a killer program and it’s what I call The Killer Program Paradigm.
Here’s the thing that I want you to do is I want you to think about if you’re going to go out there to do a video, if you’re going to go out there to do a training, you’re going to do a live event:
Are you hitting on all these points?
Because if you’re not, you’re not going to get the transformation that you need. Now, I got something for you that’s going to help you build this out in a way that is going to be helpful. You need to be able to download the action guide to bring it home to you so you can use it.
It’s called The Program Focus Builder. Why I call it the focus builder is because I think we need to focus on a couple of things. When we do this, you get a chance to decide how you want to build. Now, it could be like I said, when you look at it, it’s on the left hand side,
- It could be a digital program,
- It could be a live program, or
- It could be a hybrid, a combination of both.
I do a lot of hybrid programs. I do a lot of live, a lot of speaking, a lot of video, online, so, one of the things you need to understand is, okay so, how many training units or modules I’m going to have. When I say training, it means that maybe I’m doing a 3-day live program and I’m going to have 9 different training units in there, 9 different if you will, sequences or points that I really want to make.
So, how many modules you got to decide and here’s my advice: Don’t pack too many. Less is more. What are the most important that your audience needs to know now to get the transformation? Don’t worry about the rest of the stuff you know. We will give that to them later. So, let’s just focus on the depending on the time you have. The one, the two, the three, the five things they need to know now to move them forward.
Once they get there, we will give them another couple of things to move forward. So, you can look at this in this way. So, one of the things to ask when you use this focus builder, you will see that it asks
- What’s the outcome you want for your audience?
- What do I want them to be, feel or understand on the other side of this? (When they get done with it).
The second thing to consider is that what do I want the audiences experience to feel like. If I’m just going to go in there and not intentionally define what the experience is like, then I’m going to not have any consistency. So, I want to be very intentional. So, when I come to my live programs, there are certain videos, there are certain music, there are certain setup, there are certain things that we do that are part of the client experience that become part of your brand. And I think that we need to orchestrate those with intention.
Then in order to get them the outcome that they want, I always ask, “What are the frameworks they need to know and understand to get that experience and that outcome?”
Then the next question that you will ask in this and answer in this is: What activities will bring your insights to life?
If they’re simply just sitting there staring at you lecturing, it’s not going to bring it to life. When you build your programs, you will see that I focus on, alright,
- There’s a portion of the program that’s a teaching portion.
- There’s a portion of program that’s a building portion.
- And there’s a portion of the program that’s a doing portion.
That gets them involved. That gets you to be able to teach, them to be able to co-create and them to go create it on their own.
- So, what activities do you want to do?
- What exercise, tools, templates, things that you need them to do to bring that to life?
- Then what tools can you give them to make it easier or faster for them to do it?4
And then, the last thing is this: Remember, I said, it needs to have an action plan. It needs to be execution-able and actionable.
- So, what are the action steps that you’re going to ask them to take?
- What is the next things they need to do?
Just list them out. It’s as simple as: So, here’s the next, the 3 things that I need you to do when you go home—1, 2, 3.
And that gives them the recipe that allows them to go forward and do the things that they need to do to get the transformation that your program is promising. So, here’s the deal: Get really clear on the killer program paradigm. Understand the 3 components of it there. Use the focus builder to build out your programs. It’s going to get your focus.
Now, there’s a lot more that goes into building programs and building content and doing that but this is the beginning of it, at least. At least, we get you in the game in a different way. This is how many of the top people in our industry—whether it’s a Seth Goden or Simon Sinek or Brendon Burchard. All of us use these kinds of tools to really make sure that we’re going to get the experience, the education and the execution and the results and transformation ultimately for our clients or customers and our audience in that way.
So, I hope that you found this of value to you. I hope that you will go out there, you will take this. You will go serve your customers, your clients at the absolute highest level. So, if you haven’t done so already, download the action guide. Go to MelAbraham.com/session091. If you’re not, again, if you’re not by your computer, just text me MYLEGACY, one-word, no-spaces to 38470. I will make sure you get the download link.
Do me a favor. Two favors. Make sure you subscribe. Subscribe, hit the button now, yes, now and share this. Let’s get it out there. I would be blessed, I would be honored if you would share it with a friend. So, do me a favor. Subscribe, share it.
And the last thing, if I can serve you, if I can support you, you have questions on this or anything else that I’m doing or things in your business or building your practice or getting yourself positioned as that influencer in your market space, go to AskMelNow.com. Leave me your questions. Leave me the challenges, frustrations, the thing you’re dealing with. Let’s get it on one of these episodes. That way I can mentor you and give you the tools that can help you accelerate your success and I look forward to seeing you in the next episode of The Entrepreneur’s Solution show.
And until then,
May your vision be grand, your journey epic and your legacy significant!
See you soon. Cheers. Bye!!
— End Transcript —
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