— Summary —
In this episode, we will discuss how we can communicate effectively and be able to shift people’s thinking. To get your point across to someone else’s mind you have to communicate in a way that is consistent and its effectiveness is measured by the results you get.
The challenges that we face if we don’t get this right is that we’re not heard, we have no impact and ultimately we end up not being fulfilled. On the other hand, if we get it right, it is music to our ears, and in the process you can shift people’s thinking and build a movement.
Here are the important things that you need to know:
- Forget your bias and communicate beyond it to get your point across.
- Need to touch all of the preferences and perspectives out there.
- Use the right tools to bring it to life.
— Summary —
In this episode, we continue our discussion from the last one and move the topic toward scaling and leveraging your expertise. Scaling and leveraging are two different things. Scaling a business means you are growing everything in it from the cost structure to revenue and turnover. Leveraging your practice means growing your top and bottom line without even impacting the cost structure.
— Summary —
In this episode, we continue our journey from idea to thought leader as we dig deeper and talk about the final two levels of the Thought Leader Framework. The final two levels are Leverage Knowledge and Noticeable Distinction.
- Building Content in Layers: It is about creating content in such a way that you have layers of information around it and you can continue to teach over and over again at different levels depending on the audience and time. You can build frameworks and models to bring a level of awareness and distinction.
- Repurposed: Repurposing is about working on something from the beginning and creating it in such a way that it can have multiple uses. Your ideas and information then can be used for speeches, training programs, mentorship, coaching, authoring and facilitating. You just have to build it right from the start.
- Consistency: Consistency is the key. You have to create and present your content using different mediums in a consistent basis. If you do it randomly, your followers might not stick around. But if you create it periodically on a regular basis making sure that it is relevant, it will build a momentum and you will gain followers.
- Clear: Understand your customer and build a clear distinction in their minds. Get in their shoes, hearts and minds to know what they are feeling and thinking. Understand the solutions that you are looking for and make sure that they are clear on the fact that you have what they are lacking in.
- Valuable: Your solution to the problem must be valuable enough so that people are willing to pay for it. If they don’t see it as valuable, they will not buy it. So, make sure that your market sees it as valuable.
- Recognizable: What you do and create must be recognizable. The marketplace must know that it is coming from you and they must have a certain association with your content and products.
— Summary —
In this episode, we continue our discussion about The Thought Leader Platform so that you can move from idea to thought leader. The last time we talked about why it was so important, and what happens when we get it right and what you need to know. We also navigated through The Thought Leader Platform which is built on 4 things: (1)Qualified leads, (2)Relevant Content, (3)Leverage Knowledge and (4)Noticeable Distinction.
Now, we explore ways to get qualified leads and relevant content:
— Summary —
In this episode, we talk about how you can go from idea to thought leader and create the path of impact through positioning. In the infopreneur space, you need some really distinct, unique and impactful content to shift people’s behaviors by changing their thinking. It is important because to be considered a thought leader, you have to take unique actions that impacts society, community and individuals.
If we don’t get it right, we are lost in the weeds and no one will see us. We also won’t have any impact and ultimately, there won’t be a future for us. But if we get it right, we are able to stand out. You are going to be known for what you know and your content will be perceived as high value. People will stand and take notice of you.
So the key things you must follow to move from idea to thought leader are:
- Get clear about what you know and think.
- Get out there with your ideas.
- Get good at it as you need to sharpen your skills for the market.
— Summary —
In this episode, we talk about the 4 stages of leadership progression and what it takes to shift and create movements while leading from behind as a thought leader. Without elevating yourself to the highest level of leadership, things get messy and don’t turn out the way you want them to. If you are not good at leadership, you will find yourself in a solitary pursuit and your pace of movement will not be inertia-full.
However, when you understand the key principles of leadership, you are going to build momentum in which things move at an accelerating pace. You also end up with a bigger vision to look at things differently and people will march with you as champions and cheerleaders. So, what you need to know about it is that good leadership is empathy based, you come at it from a communication perspective and service is the fuel as it comes from a place of serving.
— Summary —
In this episode, we navigate through how you can build a great reputation. It is something that takes years to build and moments to destroy. Your reputation is envisioned from the outside in and developed from the inside out. Without a good reputation, people won’t buy from us, they won’t trust us and will definitely break up with us in terms of business and financial transactions.
But if you get it right, you get tons of return customers who tend to buy more. You also build goodwill that are the intangible values for any business. It also creates loyalty for a premium and the entire community will be willing to pay more to get a chance to work with you.
So, when it comes to reputation building, what you need to know is:
- Perception is reality: Instead of what you think, it matters what those around you think. So, we need to manage their perception and then manage their reality.
- Shrink the gaps: The wider the gap between perception and reality, the bigger the problems you have. We want to shrink that gap.
- Control active voice: Control the conversations that happen around your business. Get ahead and make sure that you have twice as many positive messages in the marketplace than negative.
— Summary —
In this episode, we talk about the concept of leveraging and scaling a Thoughtpreneur business which is about sharing knowledge and ideas in the marketplace to have an impact and make money while doing it.
The Practice Spectrum
It determines the level of involvement/process and access to intellectual property that you have. Your expert business might fall in one or more of these categories:
- 1 to 1: You share your packaged thoughts on a singular basis as a coach or a trainer.
- 1 to Many: You have a bit more process when you deliver 1 to many in the form of live events or webinars.
- 1 to Few: You deliver in small groups and they have more access to the knowledge.
- Many to Many: Train people to do what you do; certify and license them to deliver your expertise.
This was just a bunch us having a fun time and also realizing that it’s a good thing that we are good at the other things we do in our lives. Hope you enjoy and have an incredible holiday season!! Let’s make 2016 a blessed year for all!
On the first day of Business,
My true calling gave to me
An epic vision for me.