SUMMARY
In this episode, we talk about how you can engage your audience or market so that you excel in your presence out there and build a following that is going to champion you. If we don’t get this right we are going to feel deserted, it leads to feeling ignored and there is no growth. But if you get it right, there is a crowd and it is populated, you will enter into conversations and ultimately it becomes a stampede as they want to be a part of the community.
The 3 principles that you need to know to building engagement with your market:
- Speak to their desires. Understand their dreams and aspirations.
- Get their commitment to do something.
- Decision is simply the catalyst. Only a few them are immovable.
The Engagement Elevator
This framework helps us to understand the following 3 pillars of engagement:- Heart: It is about incorporating the emotional side. It may be a story, a statement or something that grabs them emotionally first. It’s a ‘why’ statement.
- Head: It is about engaging their rational thought process. Your communication with them should speak to the logical part of their mind.
- Hands: It is behavioral. Get them to do something. Get them to make a movement or take an action. It is how you get results.
- Those are the companies that are going to thrive.
- Those are the people that are going to thrive.
- How do you engage your market?
- What are the 3 pillars to market engagement as we move forward?
- I don’t want to create customers.
- I don’t want to create clients.
- I want to create champions.
- How do you do that?
- How do you do that?
- What that would be like?
- How would that shift your business?
- What would it do for you to be able to know that there is such a high regard for what you’ve got?
- Create a movement
- Create a mission
- Where they feel like they’re part of something
- Understand what it is they’re dreaming about.
- Understand what it is they’re thinking about.
- Understand what it is that they’re aspiring to.
- Why not speak to what is possible?
- Why not speak to what is the possibility that exists in each and every person’s lives?
- But what about your customers?
- What about your clients?
- I don’t need to convince them.
- I don’t need to twist the arm.
- I don’t need to cajole them, manipulate them or do any of that.
- How do you set this up initially?
- And then, what does the actual conversation look like?