— Summary —
In this episode, we continue our discussion from the last one and move the topic toward scaling and leveraging your expertise. Scaling and leveraging are two different things. Scaling a business means you are growing everything in it from the cost structure to revenue and turnover. Leveraging your practice means growing your top and bottom line without even impacting the cost structure.
— Summary —
In this episode, I talk about the four different ways that you can share what you know to generate income. You are going to learn about the four primary business models and get an introduction about how you can scale and leverage it.
Why this is important is because if you don’t get it right, you get tired, have no impact and there is no future with what it is you’ve got to work with. But when we get it right, you will feel a greater flow, you will be valued higher and it leads to better income.
So, the things that you need to know are:
- What fits with you: How you want your life to be in this lifestyle business
- Create curriculum and process: Package your knowledge properly to be effective
- Scale vs leverage: How you leverage what you know versus scaling and growing everything together